Ad concepts.
Mock ad concepts and copy for brands that demonstrate ideation and a way of thinking about brands and positioning.
An Italian luxury brand of scooters and mopeds that appeal to the sophisticated city-dweller as well as the rugged rebel. This campaign positions the brand as a fashion accessory.
Vespa.
A crowd-sourced invention platform that connects inventors with companies that specialize in a specific product category. This playful campaign idea serves to use humor as a way to build brand awareness.
Quirky.
Already a household favorite, this campaign idea positions Dawn as being a product that does all the heavy lifting.
