LOGO REDESIGN.
Company: Quirky
A crowd-sourced invention platform that connects inventors with companies that specialize in a specific product category. This is a mock logo redesign.
Current
Redesign Primary
Redesign Secondary
Document redesign.
Company: sherwin-williams
These playbooks outline the tasks a manager of a new store must complete before that new store opens. There is also an accompanying playbook for District Managers.
The task: keeping the documents utilitarian and barebones, while also following brand guidelines, making it another example of working within tight limitations to make something much more visually appealing and easier to read throughout. You can see the original cover versus my redesigns here. These are used nationwide.
Former
Redesign #1
Redesign #2
Ad concepts.
Mock ad concepts and copy for brands that demonstrate ideation and a way of thinking about brands and positioning.
An Italian luxury brand of scooters and mopeds that appeal to the sophisticated city-dweller as well as the rugged rebel. This campaign positions the brand as a fashion accessory.
Vespa.
A crowd-sourced invention platform that connects inventors with companies that specialize in a specific product category. This playful campaign idea serves to use humor as a way to build brand awareness.
Quirky.
Already a household favorite, this campaign idea positions Dawn as being a product that does all the heavy lifting.
